Keyword Reserach - Small to medium Business

Today I did some keyword research for Iinternet Marketing. I didn't know what to expect but I can tell you that I certainly didn't expect to see the results this keyword research yeilded...

Okay, so here's the skinny: It seems that - yes, as the title of this blog entry suggests - that small to medium businesses are going online to expand their visbility.

At the risk of stating the obvious, I can only surmmize that the word on the 'street' must be that the Internet is definitely effective for reaching a wider audience. But unlike the global thinking of most Internet marketers these people are searching for something closer to home, something more local.

So they're going online to find out how to do it.

Thus an irony has arisen out of the commercial chaos. While our offline counterparts are seeking an online presence, online businesses are seeking to expand their brand awareness by exploring their offline options.

My Findings
What I found was that there were alot of searches for local internet marketing services. By local I mean on a state level. There was the odd local - as in City based - search. But thet majority were by state. USA had the most searches of tis nature. Then Canada and the UK were probable about the same. Here's a sampling of what I found:

• 1511 search queires for "san diego internet marketing"
• 1127 search queries for "denver internet marketing"

Secondly I found that there were mostly service oriented businesses seeeking out this Information also. Businesses like:

• Dentists
• Real estate agents
• Law firms
• Ophthalmologists
• Cosmetic & dental surgeons
• Doctors
• ... & more.

My Point...
There exists an opportunity for savvy Internet marketers to meet this demand. Allow me to explain. Since these people are looking for 'how to' information, for know how, you - the Internet marketer - can position yourself in their 'flight path' and reel them into your marketing funnel.

That's obvious but here's my plan:

• I'm going to promote SiteSell first & foremost, as it is such a comprehensive mix of both necessary tools and knowledge that the Internet newbie just cannot do without. I don't know of any other service that contains so many user benefits and necessary features.
• Alternatively I will promote my book and XsitePro. This tool is a quick & easy way for any newbie to create websites without knowing any HTML.
  But honestly, I think I'll stick to promoting SiteSell to these people since it is just so damn good.

Finally Thoughts...
Now these people/firms already possess a fair degree of marketing knowledge so it just becomes a matter of transfering and adapting that knowledge to the online world. This is why I still may go with promoting my book and XsitePro.

I would recommend you do the same and go in and target this market. Well, that's all for now my jolly fellows.

Yours in Prosperity & Life,

Paul Lambert.
http://www.your-money-tree.com/ (Coming soon).
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